Navi on Phones up 44%

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Here’s the latest stats to show just how fast GPS navigation is moving over to phones. comScore says the number of map users on mobile devices was up 44 percent for the 3-month period ending in April compared to the period last year. A total of 33.5 million people accessed maps on a mobile device during the period. “With summer travel season upon us, we expect even more mobile users to access both maps and location-based local search to help them navigate and find geographically relevant information,” said Mark Donovan, comScore senior VP of mobile.
Also, people using mobile devices want to access their maps via an app versus a browser. During the period, 26 percent of smartphone users got their maps from an app and 19 percent from a browser.
Source: comScore

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