Those roomy unlimited data plans may become a thing of the past. AT&T announced it is scrapping its $30 per month unlimited data plan in favor of two limited-use plans and other carriers are expected to follow.
The news sent waves of despair across the blogosphere, with Gizmodo wailing that “all-you-can-eat wireless data” for an iPhone or iPad is now dead.
Fortunately, for current AT&T users, you can keep that $30 all you can eat plan but new users as of June 7 must choose between a $15/mo. DataPlus service that caps at 200MB or a the DataPro plan at $25/mo for up to 2GB/mo.
Plus users can soon order tethering for the first time from AT&T for an iPhone, but that will cost you an extra $20 per month.
AT&T claims that 98 percent of its smartphone customers use less than the 2GB of storage offered in the $25/mo plan and 65 percent use less than 200MB in the $15 per month plan.
Wireless spectrum for data is becoming a coveted commodity. MarketWatch notes, “Executives at AT&T and Verizon Wireless have talked for months about the need to switch to metered billing as a means to reduce congestion and better manage their mobile networks. Heavy data usage by a tiny percentage of customers occasionally has clogged networks and reduced the quality of wireless service for other subscribers.”
Other sources include: AT&T Wireless and AP via Digital Trends
Get the news before your competitors do. CEoutlook is the daily brief read by over 6,500 dealers, reps and manufacturers across the mobile electronics industry. Subscribe free.







