MESA Gets New Director

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MESA, (Mobile Electronics Specialists of America) appointed Ryan Gunter, formerly with Sirius XM, as the new executive director, replacing David Schwartz.
Effective this week, Gunter begins working with the MESA buying group to build its retail membership and to work with suppliers to develop marketing programs for MESA retailers.
Gunter was most recently western regional manager for Sirius XM. “I was with Sirius XM for eight years; since launch. This opportunity came up and I love car audio. It made a lot of sense for me to move into this role and expand my relationships with retailers and the vendors I was already doing business with on the Sirius XM side,” Gunter said.
MESA is the first and only member-owned car AV buying/marketing group that expects to become a $1/2 billion buying force. It provides members fully produced TV, radio and print advertising materials and provides volume discounts for products.
Source: MESA
Photo: Ryan Gunter, new MESA executive director

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