Barnes & Noble Nook TV Ads Start Today

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Barnes & Noble is putting some advertising muscle behind the Nook eReader, launching a TV ad spot, playing up one advantage over Amazon’s rival Kindle—its long history as a book destination.
The ad is themed, “the only eBook Reader from the bookstore you’ve grown up with.” It starts today and directs consumers to Best Buy as well as B&N stores as Best Buy is now carrying the Nook. The ad will air during shows including American Idol, Dancing with the Stars, Good Morning America, House, The Today Show, 30 Rock, and more, and on cable networks including A&E, Bravo, E!, and others. The spot can be viewed at www.nook.com/tvad.
Source: Barnes & Noble

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