B&N Names Lynch CEO

In a sign of the growing importance of e-commerce, Barnes & Noble rearranged its executives making the head of its e-commerce business, William Lynch, its new CEO.
Lynch, president of Barnes & Noble.com for the past year, was named CEO, replacing Steve Riggio, who remains Vice Chairman.
“William came to us as a skillful leader in e-commerce who, in a short period of time, has done a superb job in quickly establishing Barnes & Noble as a major player in e-commerce and digital content,” said Leonard Riggio, Chairman of Barnes & Noble, Inc. “Given the dynamic nature of the book industry, William is uniquely qualified to lead the company’s transition to multi-channel distribution and drive the continuing expansion of our electronic commerce platform, eBooks and other digital content and products.”
Also B&N promoted its COO Mitchell Klipper, to CEO of B&N’s retail group which includes retail stores and college book stores.