Demand for mobile apps on smartphones, etc. is climbing so fast that the Yankee Group had to revise its forecast by doubling it.
In the U.S., mobile apps will garner almost $1.6 billion in sales this year, more than twice the $573 million the Yankee Group forecast earlier. Of course, iPhone owners are the prime buyers of mobile apps, “ but strong results from T-Mobile suggest that Android will be the next breakout smartphone app platform,” said analyst Carl Howe.
By 2014, app revenue will climb to more than $11 billion.
Almost a third of the apps downloaded are now paid apps, up dramatically from the 18 percent share in 2009. BTW, iPhone subscribers download an average of 60 apps a year, more than three times the average smartphone owner.
Source: Yankee Group
