The Cool-er eReader is now likely to broaden its U.S. distribution beyond QVC with a new agreement with D&H Distributing Co.
U.K.-based Interead, maker of the flashy Cool-er eReaders , appointed D&H to act as its distributor for the North American market.
The Cool-er, first launched in May in the U.S. last year, attracting attention as a trendy, low priced eReader (at the time) at $249.
At the Consumer Electronics Show in January, Interead, which enjoys wider distribution in Europe, announced several new Cool-er models due this spring, including the company’s first WiFi model and a new compact-sized eReader. They come in numerous colors such as “midnight blue” and “orange crush.” Also a 3G model is possible in late summer, said the company in January.
The Cool-er Compact claims to have the smallest footprint of any eReader, measuring 6.7 by 4.6 inches and less than a half inch thick. It has a 6-inch E Ink screen with 2GB of onboard memory and SD card slot at an expected price of $199.
The Cool-er Connect offers WiFi and a touch screen and weighs a low 5.8 ounces at a target price of $249.