General merchandise stores may soon be selling eReaders as Nextar, which caters to stores such as K Mart, Target, and Kohl’s, plans to offer three budget priced eReaders starting in the third quarter.
Nextar plans to ship a low end model with a 7-inch color LCD priced under $129 without WiFi or 3G, which sideloads eBooks from a PC. The device is expected to have an 8- to-10 hour battery life.
Second in the lineup is a similar model, also with 7-inch color screen, that adds WiFi, and a third model will sport a 6-inch E Ink screen with a longer battery life.
Nextar says eReaders are a strong fit with its retail base, which also includes Belk and Bon Ton. The company has also sold GPS devices into drug store chains and supermarkets. Nextar said it is lining up an eBook store to support its devices.
Sub $129 eReader from Nextar
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