Updated again--Clarion Corporation, a long-time brand in the car audio aftermarket, which won much attention at CES this year for an all-digital car audio system, announced it will no longer sell its products to US aftermarket brick and mortar stores.
It will continue to sell to aftermarket brick and mortar retailers in Canada and outside the US.
In the US, Clarion’s aftermarket distribution will be limited exclusively to sales to Amazon, Crutchfield and Sonic Electronix.
Corporate VP Marketing & Product Planning Allen Gharapetian said instead that for Clarion, as a niche market player, it no longer made sense to try to compete with larger suppliers in the aftermarket.
[We have removed an earlier statement here that Clarion said did not come from its corporate headquarters but rather a spokesman and was incorrect].
“…any company in the retail space can tell you, for the last several years, sales have shifted heavily from brick and mortar retailers to online sites such as Amazon. The driving force behind that is the consumers themselves who are looking for convenience, selection, and competitive pricing.”
An emailed statement said, “In a move to align itself better with this trend, Clarion Corporation of America will now exclusively market its automotive aftermarket products through three of the leading online retailers which include Amazon, Crutchfield and Sonic Electronix,”
Clarion added, “Being able to focus exclusively on the aforementioned online retailers, the company believes it will be able to provide a better product selection, greater service, and more competitive pricing to consumers.”
We hope to have more information on Clarion’s market plans later today.