A service was held for industry pioneer and mentor, Larry Frederick on March 13 in Mesa, AZ.
Larry VanSickel, CEO of Cicada, Frederick’s new company, honored Frederick with the following accounting of his career and his vital role to the car audio industry. He talked of Frederick’s 50-year history in audio.
“Larry’s early career included working at Altec Lansing Professional, and Audiomobile. A few years later, Larry joined Coustic, and drove the mix to include the famous XM3, AMP190 and AMP380 among many other products.
“He joined Keith Peterson at Phoenix Gold in 1989 when they were only an audio accessory company. In a short amount of time Larry and Keith introduced the MS-250 and MS-2125 with 24 karat gold plated PCB’s that placed Phoenix Gold with a reputation for high quality products. Larry went on to develop many amps including the “Frank AMP’n stein.”
“A large portion of Larry’s career was training, he trained 1000’s of enthusiasts and installers all over the world. He was famous for a flowerful tongue and his nerf gun, shooting students who were not paying attention or answering with a wrong answer.
“Also, in the early 90’s Larry was also instrumental in the rules committee and judging of 1000’s of vehicles that competed in ISACA events nationwide. He was very passionate about the fact that the only seat in the car that mattered was the driver’s seat and would only judge a car from that seat.
“His career path then took him to Electrromedia where he was instrumental in the introduction and training of the industry’s first serious aftermarket DSP, the Bit One. Larry helped to tune over 250 cars and could make any one of them sound good.
“Followed by 10 years at Diamond Audio where he reintroduced the brand as a leader in Harley Davidson Audio.
Finally, he was presented with the opportunity to form his own company. His daughter, Catherine, came up with naming it Cicada, after the loudest bug on earth. Cicada Audio was formed during the pandemic and started selling to the Motorcycle market just over a year ago….”
VanSickel added,”Larry was a brilliant and passionate man who had a knack for making things work. He was a master of his craft and had a deep understanding of the inner workings of a wide variety of electronics, digital processing, speakers, and woofers. I am sure he, at one point in his life, helped many of you to diagnose and repair a complex system with a speed and skill that amazed everyone who had the privilege of working with him. He was a trusted mentor and teacher who was always willing to share his knowledge with others. He was generous with his time and often took on the role of a teacher, passing on his expertise to all who sought it. One of his only requirements was that you owned a voltmeter and knew how to use it. Of course, if you didn’t, he would, send you to the store to buy one and do his best to train you how to use it.”