Magnadyne is ramping up is remote start relaunch; shipping an all-new Carbine remote start/security line late next month and building out a manufacturers’ rep network.
The company saw an opportunity in the market for a retail-focused, Internet-protected line with the sale of Directed. It is bringing back the Carbine brand (absent from the market for 10 years). Carbine is sold only to retailers with serial number tracing. The company’s Silencer line is sold through distributors.
The lines are digitally based and work with Fortin and ADS data modules.
Armando Parra of Magnadyne and a former Director of Sales at Directed, said, “Installers will find the brand highly recognizable in wiring colors, features and functions.”
He added, “We want to build the company for the long term; to go back to the old school form of selling true value, quality products out of the box with real relationships with dealers and a no nonsense, simple approach to doing business, especially with customers in this category facing so much Internet pressure.”
Magnadyne is also adding to its base of five manufacturer’s reps. It announced it added rep ROCK-N-REV led by Jeff Budin in the states of Missouri, Iowa, Nebraska, Kansas, and Southern Illinois south of Interstate 72. It is also adding other reps across the country.