Press Release: Lehighton, PA – 1sixty8 media, the team behind the consumer-facing BestCarAudio.com website, is proud to announce that they will begin offering hands-on product reviews under the title Test Drive Reviews.
Mitch Schaffer, President of 1sixty media, said, “We’ve reached a point where it’s time to take the information available to consumers to the next level. Thankfully, we have Dave MacKinnon in charge of content for BestCarAudio.com. His extensive experience in developing, testing and reviewing mobile audio products is nearly unmatched in the industry. I’m very excited to be able to offer Test Drive Reviews to our clients and their potential customers.”
Dave MacKinnon, Head Writer for 1sixty8 media and Editor-in-Chief of the BestCarAudio.com website, said, “Testing products in my lab is what got me started as a writer in the mobile enhancement industry just under 20 years ago. I’m excited to get my hands on the latest and hopefully greatest offerings from the industry and share my experiences with our readers. Educating consumers on the features and performance capabilities of the products available to them will help them make a better purchasing decision. While unboxings and videos about features are interesting, they don’t get to the core of what makes one product’s performance different from another. Our Test Drive Reviews will change that.”
Schaffer added, “As the owner of a mobile enhancement store since 1994, support for brick-and-mortar retailers is a fundamental part of how BestCarAudio.com operates. It’s at our core. The vast majority of the 300+ articles currently on the site explain solutions or technologies, then directs readers to find a car audio shop in their area that can provide them with top quality service. My hope is that the new Test Drive Reviews drive business to qualified retailers looking for quality gear.”
The BestCarAudio.com team already has products on the test bench, and the first review should be available on the website (www.bestcaraudio.com) and Facebook page (https://www.facebook.com/bestcaraudio) by the end of November 2020.
Manufacturers and distributors can find out more about the marketing opportunities available from the BestCarAudio.com website by contacting Mitch Schaffer at 570-656-6900 or [email protected].