Wet Sounds Seeks Highly Skilled Marketing Director

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Wet Sounds

Marketing DirectorJob Description

Wet Sounds is currently seeking a career-oriented, highly-skilled marketing director to help us promote our product offerings, & identify opportunities for growth in terms of market presence and overall revenue. Our ideal candidate will have extensive marketing experience and a comprehensive knowledge of branding in all spaces with significant experience across all digital mediums. The right candidate possesses the ability to lead and motivate a small team of designers, and a social media specialist. Position is located in our Houston headquarters. Telecommuting applicants will not be considered.

 

Objectives of this Role

  • Collaborate with the management and sales team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally
  • Oversee and grow the marketing department, consistently identifying revenue opportunities within our established dealer base and seeking new opportunities
  • Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, other financial considerations
  • Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for marketing team
  • Manage and grow marketing promotional items opportunities. Including but not limited to apparel, store displays, trade shows
  • Manage all trade shows, consumer shows and marketing events

 

Daily and Monthly Responsibilities

  • Lead the development of our marketing plans working closely with clients, management, creative and content teams, and distribution partners, to create an effective and efficient marketing strategy focused on growing audiences for our products and services
  • Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations
  • Manage conception, development, and implementation of marketing plan and strategies, product concepts, and promotional programs to drive interest and sales
  • Hold regular meetings with appropriate staff to review pipeline, resolve challenges, and present possible solutions, and provide ongoing training to ensure team consistently performs above standard

 

Required Skills and Qualifications

  • Bachelor’s degree in marketing, advertising, or communications
  • Successful track record in senior marketing roles and creating marketing campaigns
  • Excellent leadership, communication, and organizational skills
  • Experience with digital and print marketing, content marketing, and social media marketing
  • Experience in implementing, executing and managing ad words campaigns and other targeted marketing campaigns to drive consumers to the internet where they would land right where we want them
  • Proven ability to plan and manage budgets
  • Knowledge of latest marketing and job tracking tools (i.e. SalesForce, Constant Contact, Microsoft Teams, Slack, etc)
  • Experience working with marine audio and high-end electronics is a plus but not required
  • Experience with NetSuite or other Oracle based platforms is a plus but not required.

 

Preferred Qualifications

  • Master’s degree in Marketing, Business or related field
  • Proficiency with project tracking, HTML, content management systems, and design software
  • Desire to grow professionally with ongoing education

 

Please submit resume to [email protected], subject Marketing Director

 

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