Kenwood USA announced it has joined the Elite Distributor Alliance (EDA).
EDA’s distributor members will carry the Kenwood line, but EDA will not handle the Excelon line, said the distributor group.
Kenwood said it joined the 11 member distributor group as part of a broader restructuring of its distributor network. It is realigning its distribution network to avoid “brand-erosion pitfalls associated with over-utilization. Kenwood Executive VP Dave Hoag said, “The EDA philosophy parallels very closely with our brand direction, and we look forward to a healthy and responsible partnership.” But he added, “Our driving focus has always been, and remains, a direct relationship with our retail partners, particularly the independent mobile specialist.”
EDA was formed in 2015 as a collective of distributors and suppliers committed to improving the flow of product to dealers. It is member-owned by those distributors.
EDA executive Ray Windsor said, with the addition of Kenwood, the group now has sufficient member vendors in car radios but it is looking for vendors in driver assistance, radar detectors and other areas.
Member suppliers of EDA include Atrend, VOXX, First Integrated Technologies, Kleinn Automotive, Metra, Scopion, UNO by Hertz, Race Sport, Fortin, JVC, Kicker,and Kenwood.
“We are very proud to partner with Kenwood and applaud their commitment to organization and predictability,” said EDA President Josh Eatherly. “Our 11 distribution members have worked tirelessly planning for this business opportunity. They are prepared to be an extension of the Kenwood brand as we deliver these great products to retailers who embrace technology, installation excellence and quality customer service.”
Visit the EDA’s website at elitedistributoralliance.com.