BestCarAudio Promotes Editor

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LEHIGHTON, PA –  Dave MacKinnon has been promoted to editor in chief and manager of at 1sixty8 media, run by founder Mitch Schaffer.

McKinnon has been a household name in the mobile enhancement industry for nearly three decades. For many years, he was the senior technical editor of Performance Auto and Sound magazine, where he was responsible for more than 450 published product reviews. An audiophile at heart, McKinnon realized this passion when he served as an IASCA judge for many years.

 Most recently, McKinnon has been working at Clarion Canada Inc. as product manager. He was responsible for the development of several dozen unique products exclusive to the Canadian market, as well as technical support, creative writing and all aspects of product training.

 MacKinnon has been freelancing with 1sixty8 media for nearly two years, and this promotion brings him into a senior management role within the company. His responsibilities at 1sixty8 media will include managing all written content for the company and its clients. He also will run the division, which includes 1sixty8 media’s Resource Library and CoOp3.0 products. He will work directly with vendors to create high-quality product spotlights that will receive placement on relevant industry websites.

 “It has been a pleasure to work with and learn from the team at 1sixty8 media over the past few years,” said MacKinnon. “Their commitment to the industry and their clients is impressive. I am honored to have been asked to join the team on a full-time basis. I look forward to more interaction with our clients and industry vendors. It has been truly humbling to see how our work positively affects the success of our clients.”

 About 1sixty8 media: 1sixty8 media is a content marketing, website development and artistic design agency specializing in the mobile enhancement industry. Their team includes many household names in the industry, and their client list reads like a Who’s Who in 12 Volt. Their mission is simple: Get their clients found online and convert online visitors into in-store purchasers.


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