SCOSCHE Industries has entered into a licensing agreement with energy drink maker Rockstar, Inc., to offer car audio and other tech products using the licensed trademarks of Rockstar, Inc.
The new line of products should reach the market later this year.
“Rockstar is a well-known and respected consumer brand. Their portfolio of energy drink products are designed for people who lead active lifestyles from athletes to rock stars, much as are Scosche’s Optimized for Outdoor rugged consumer tech products, products created for active lifestyles and the environments in which they work and play. We share a common consumer base, a base interested in Action Sports, Motor Sports, Live Music and more,” said Kas Alves, Scosche Executive VP.
Scosche has also agreed to be a sponsor of Rockstar Energy Husqvarna Factory Racing in both Supercross and Pro Motocross. And Scosche is also partnering with Rockstar Performance Garage on several custom vehicle build projects, as well as event tours during 2016, it said.
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WOW!