Escort and Cobra Merge to Form New Radar Detector Company

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Escort Cobra

Escort, Inc and Cobra Electronics have merged to form Cedar Electronics Holding Corp., which immediately becomes the largest maker of radar detectors “at every price point and in every sales channel,” said the company.

Cedar will also focus on other consumer electronics products for “casual and professional drivers,” as well as boat owners and outdoor enthusiasts.

The company is now headquartered in West Chester, Ohio, where Escort is based.

Cedar will continue to market its products under the Cobra, Escort, Passport and Beltronics brands and will focus on six core product categories: ticket protection, citizen band radios, marine radios, two-way radios dash cams and related accessories.

Escort is owned by private equity firm Monomoy Capital Partners, which signed a letter of intent to purchase Cobra almost a year ago.

With the merger under Cedar, the new company has a 65 percent or greater radar detector market share and owns more than 85 percent of  active radar detector patents. It is also now the only leader in professional driver CB Radio.

Escort sells radar detectors under the Escort, Passport and Beltronics brands through Amazon, Best Buy and specialty retailers as well as its own web sites.  Monomoy acquired Escort in October of 2013.

Based in Chicago, Cobra sells radar detectors, marine radios, two-way radios, citizen band radios, dash cams, and other consumer electronics products at big box retailers, truck stops and travel centers, e-retailers and specialty retailers. Monomoy acquired Cobra through in October of 2014 from its public shareholders.

Source: Monomoy Capital Partners via Businesswire


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