The deal follows AAMP’s purchase of Intraphex, an interface maker, a year and a half ago.
Rosen said the acquisition is part of AAMP’s strategy to play a role in all aftermarket products. “What we’re doing is growing the product suite to really cover the whole vehicle…to match what people can get in a new car off the lot,” said VP Marketing Marie Still. In particular, she noted that Rosen offers headrest monitors and safety products through its Echomaster brand.
AAMP CEO David Klatt said, “We will continue to accelerate product to market through acquisitions such as Rosen Electronics and our in-house engineers.”
AAMP also said its aim is to “revolutionize” and “enhance” the driving experience.
Rosen headquarters will continue to be located in Corona, CA, and principals including Curt Kucera and Steve Weimar will continue at the company.
“The integration of Rosen’s suppliers and team into AAMP’s existing supply chain will give us better scale and purchasing power that should lead to improved time to market on new products as well as better logistical efficiencies, production lead times, and material costs,” said Mitchell Thomson Vice President of Supply Chain, “This will yield further opportunities and benefits for existing supply chain and sales channel partners.”
Source: AAMP of America