Two in five consumers surveyed say they plan to buy an in-car tech device or accessory in the next 12 months, such as car alarms, remote vehicle starters, in-dash car stereos and in-dash navigation systems, said a new report from the Consumer Electronics Association.
Only half (54 percent) of U.S. drivers say they are satisfied with technology in their car. The report also found “awareness of these in-vehicle technologies is higher for OEM solutions versus aftermarket.”
Also 47 percent of consumers surveyed are interested in using apps designed for easy and safe us in the car.
The findings are part of the CEA’s new study: The State of In-Vehicle Technologies (March 2014). The study interviewed almost 1,000 people in the U.S. in September 2013.
See the full announcement from CEA here.
For more information visit CEA Market Research.