Alpine Electronics of America, Inc. today announced the hiring of a new sales rep for its U.S. aftermarket division. Pete Bobsin has joined Alpine as the aftermarket sales rep responsible for the greater Bay Area of Northern California.
Bobsin has worked in the 12 volt industry for many years and serviced the greater Bay Area the entire time. He most recently was an area manager for an aftermarket distributor, where he was employed for 14 years. Bobsin’s long tenure in the industry has made him a familiar and helpful figure among Bay Area retailers, and he understands the unique needs and challenges faced by the 12 volt independent retail channel.
Before joining the 12 volt industry, Bobsin gained experience as a product trainer and retail salesperson. Bobsin has always had a passion for cars and music, having installed his first aftermarket car audio system over 25 years ago, and is pleased that this interest has continued to help contribute to his current career path.