Car Audio Sales in 2020

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A new report from Strategy Analytics says the car audio aftermarket will hit $1.2 billion in sales in the year 2020 in North America.

Worldwide sales for the category will hit just under $7 billion, falling at a rate of 3.2 percent annually (compound annual growth rate, CAGR) from $8.9 billion in 2012.

For North America, the rate of decline for aftermarket sales from 2012 to 2020 is forecast at 11.7 percent annually, from $3.3 billion in 2012.

By contrast, the OEM market will grow by 3.5 percent annually in North America, from revenue of $5.7 billion in 2012 to $7.5 billion in 2020.

The rate is higher worldwide, with OEM sales growing by 5.2 percent annually from $25.7 billion in 2012 to $38.7 billion in 2020.

Sales of portable navigation devices (PNDs) will decline by a 15.2 percent annually worldwide during the period.

Total OEM and aftermarket combined worldwide revenues for infotainment systems including PNDs will grow from $37.4 billion in 2012 to over $46.0 billion in 2020, a CAGR of 2.7%

The findings are part of an update from Strategy Analytics called Automotive Multimedia and Communications Service (AMCS).

Source: Strategy Analytics

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2 Comments

  1. Certainly it is true that the aftermnarket is challenged and those of us who participate in it, suppliers, retailers, reps and distributors feel this pressure. I am, on the other hand, a little bit curious about the data upon which Strategy Analytics builds its forecast. I am reminded of the time when I learned about others in the business of making such forecasts who were completely unaware of significant segments of the aftermarket.

    Could it be true that we who do participate in the aftermarket, could work to raise the bar a little bit. Educate consumers about better. Provide retailers and distributors a business environmenbt where a more predictible return on investment is possible. Help reps return to a more value add approach to business. Encourage suppliers to build, communicate and execute a plan.

    While the challenges are not getting easier, I am not yet willing to concede that those of us WHO ARE IN THE AFTERMARKET business are not capable of re-gaining some CONTROL over how we conduct business.

    Ray Windsor
    German Maestro

  2. While the figures do not surprise me, it still saddens me greatly. Many smart and talented people have already left the industry. Sadly, many more will follow. It didn’t (doesn’t) have to be this way.

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