Predicting aftermarket car radio sales is a bit like herding cats. As IHS iSuppli explains, there are so many small head unit makers, that the data is difficult to collect. But iSuppli’s latest estimates peg U.S. shipments (sales to retailers) for head units at about $500 million for 2011, falling to $365 million by 2017.
Total aftermarket sales to dealers, including amps, speakers and head units will reach $1.15 billion this year, falling to $850 million next year.
If you prefer a rosier report, there is one available by a company called Global Industry Analysts. It found that U.S. car stereo aftermarket head units will dip slightly next year but then actually increase slightly by 2017.
Sales of aftermarket head units will reach $2.145 billion in 2017. This compares with sales of $2.116 billion in 2010 and $2.025 in 2012, says the company. We’re assuming this is sales to consumers where the iSuppli figures are sales to dealers, but still the volumes here are much higher than we’ve seen elsewhere.
The report excludes rear seat video, amps and speakers.
Global claims that that consumers will seek to upgrade their standard-fare OEM CD radios to those with MP3/WMA playback, USB and Bluetooth, which will help keep the aftermarket sales afloat.
We tried to speak with an analyst by phone several times, but only received emails back from a generic “Information Desk” at the company, which lists a U.S. office in San Jose, CA. The receptionist said the analysts only correspond by email. So we’re definitely not vouching for the data from Global.
The study is called the Automotive Entertainment Systems Market Report.