Rockford’s Brax and Helix Dominate People’s Choice Awards at AMICOM

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TEMPE, Ariz. – Rockford Corporation’s European partner, Audiotech Fischer, walked away with 17 awards at the AMICOM tradeshow in Leipzig, Germany, for its Brax and Helix branded mobile audio products. AutoHiFi Magazine, the leading European Automotive Audio magazine, released its Readers Choice Awards for 2011, announcing Helix with twelve and Brax with five awards. As an industry leader in high-performance car audio systems, Rockford Corporation is the exclusive North American distributor of Brax and Helix.

“Known for its architectural design, Helix was a favorite of the Reader’s Choice awards,” explained Theresa Hephner, senior director of product development and marketing for Rockford Corporation. “We’re pleased that European audio enthusiasts recognized the outstanding sound quality produced by Helix mobile audio products as well as the elegant, refined audio reproduction of the Brax products. Thanks to our exclusive relationships with Brax and Helix, North American consumers can also enjoy these European engineered products.”

Among the products to receive a first place award was the new Helix Plug-and-Play, the PP50 DSP, which Rockford introduced to the U.S. market this past May. The digital signal processor has a number of features including improvement in tonal quality, bass, mid-bass and imaging.

“It’s important to note that this isn’t an industry award,” said Dominick Aquilini, director of sales for Brax and Helix. “It’s an award given and chosen by the people, and we believe in giving the consumers what they want. That’s why we brought Brax and Helix to the U.S.”

About Rockford Corporation
Setting the standard for excellence in the audio industry, the Rockford Corporation markets and distributes high-performance audio systems for the mobile audio aftermarket and OEM market. Headquartered in Tempe, Ariz., Rockford Corporation is a publicly traded company and markets its products under the brands: Rockford Fosgate(R), Rockford Acoustic Design(TM), Lightning Audio(R) and Brax, Helix and Renegade. For more information, please visit:,,,, and

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