12V Freeway Electronics Gets Aggressive

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Freeway Electronics has been an OEM supplier to some key brands that we’re not allowed to name here, but Freeway is now aggressively entering the aftermarket under its own brand name with Metra as its exclusive distributor.

Freeway Car Radios with Metra Kits: CESAbout 30 OE look-a-like radios and kits will ship in a joint venture with Metra that combines Metra’s kits and Freeway radios.

Then Freeway will ship this March a line of a dozen aftermarket car radios starting at $59 MAP for a CD radio with MP3, USB and SD card slots. On the other end of the spectrum is a $499 AV/navigation radio.

Freeway enters Car Radio marketThe Freeway/Metra OE Direct Fit radios come in two styles. Some are radios that drop in directly to fit a particular car make. Some are radio/ kit bundles—a universal radio boxed directly with the right kits and harnesses to fit a particular car. Together they make one of the largest assortments of OE look-a-like radios offered.

The OE Fit radios will ship in Feb/March with touch screens, built in navigation and Bluetooth, and iPod capability priced from $699 to $799 MAP. A GM Camaro radio/kit bundle will cost $699 MAP and the universal radio by itself its $599.

The aftermarket AV/navigation radio includes the double DIN DDD6120N with DVD, iPod control, SD, USB and 7-inch touch screen at $499.

The Freeway brand is aimed at regional chains and independent specialists plus distributors, said Metra.

Source: Metra Electronics

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