Dual Hires Ed Sachs, Ex-Pioneer Head

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Dual Electronics announced it appointed Ed Sachs, the former president of Pioneer Mobile Electronics Entertainment as president of Dual Sales Division effective January 1.

Dual Electronics hires Ed Sachs, former President at Pioneer Mobile ElectronicsThe 30-year industry veteran will be responsible for sales of all Dual products in North America.

“As we face the many challenges in today’s rapidly changing marketplace, Dual will continue to take the steps necessary for us to grow,” said Jim Braun, Dual president and CEO.

Sachs said he’s bringing his years of experience at Pioneer to bear at Dual to help grow its sales in car audio and other products. And while the car audio market is shrinking in terms of specialty retailers, “There are still product opportunities whether in the traditional form or the box in the center of the dash,” he added.

Dual will show its first car radio line aimed at car stereo specialists at the Consumer Electronics Show this week.

Sachs retired from Pioneer in 2009 after spending most of his 30 years in the industry at the company.

Source: Dual Electronics

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