We will follow up on the topic but for now, in the hope that some constructive actions might be taken on the problem, we offer some of the key takeaway points and questions raised from your comments:
Is MAP still a useful tool? Should we get rid of MAP?
Or, should retailers go to the other extreme and stick to only brands that strictly enforce MAP?
What should suppliers do when they have 2,000 units left that none of their authorized dealers will buy?
A thoughtful post from “Steve” says retailers are to blame in an unexpected way:
“Wanna know why customers go to the net? It’s not always about price! Look at your stores, most are dirty and ugly. Most employees are too busy playing on the internet or their phones to actually learn anything about the products they sell. Look at your inventory, you cherry pick the lines because you want to clerk the easy stuff not actually sell anything. Do you actually advertise to the youth in a way they understand or do you just yell “1000 watts amp $99!” Most independents act like the internet. In the words of Eddy Kay “With all things equal, I’ll shop at the lowest price”
Should specialists organize in some way to fight discounters?
Thank you for the great comments and we hope you add more!