Here’s some stats to help you sell car trackers, in-car digital video recorders, early warning crash detectors or Bluetooth car kits:
o Driving while distracted is a factor in 25% of police reported crashes.
o Driving while using a cell phone reduces the amount of brain activity associated with driving by 37% (Carnegie Mellon).
o Virginia Tech Transportation Institute concluded that people who send text messages while driving are 23 times more likely to be in a crash (or what they call a near-crash event) than non distracted drivers.
o More than 500,000 people were injured and nearly 6,000 people were killed last year in motor-vehicle accidents involving a driver who was distracted while using a cell phone or texting device, according to the U.S. Department of Transportation.
o Twenty-eight percent of traffic accidents occur when people talk on cell phones or send text messages while driving, according to a 2010 study by the National Safety Council.
o Drivers that use cell phones are four times as likely to get into crashes serious enough to injure themselves (NHTSA, Insurance Institute for Highway Safety).
o On-the-job crashes cost employers over $24,500 per crash, $150,000 per injury, and $3.6 million per fatality (NHTSA, “The Economic Burden of Traffic Crashes on Employers DOT HS 809 682,” National Highway Traffic Safety Administration).
Source: Keytroller
Photo: Mobileye early warning crash detector and lane departure warning system
