Sony Car Audio has redefined its distributor territories, and added several new 12 volt distributors to more effectively cover the United States, better serve its retailers with timely product delivery, more training, and expertise in the field, it said.
“Adding these business partners on the distribution channel helps our independent retailer channel by providing them the best option for purchasing our product across the entire country, while helping us protect our online representation, pricing, and margins.” said Rick Kojan, National Sales Manager for Sony Car Audio.
New Sony Distribution Partners & Territories
- MRI Premium Distribution Services (New York state, New England)
- Murfco (Southern California, Arizona, Southern Nevada, Hawaii)
- AM Merchandising (Northern California, Northern Nevada)
- Mid-State Distributing & CPS Distributors Inc. (shared territory in Iowa, Nebraska)
Training events are being scheduled with all distributors, and there will be an “intense focus on re-educating retailers across the country on Sony technologies and the product line, as well as techniques to sell the products and features effectively,” said the company. In addition, the Sony 12 Volt Tech Line is dedicated to helping retailers who need assistance on sales or installation tips, and can be reached at 855-SONY-12V (855-766-9128).
Contact Rick Kojan at Rick.Kojan@am.sony.com or Anthony Tozzi at Anthony.Tozzi@actionlink.com for more information about Sony’s distribution strategy or new products including the XAV-AX100 CarPlay/Android Auto head unit.