Alpine launched at CES a new “Alpine Restyle” marketing and product focus that aims to attract truck and SUV buyers, who tend to spend more on aftermarket accessories for their vehicles.
About half the vehicle sales in the U.S. are in trucks, or about 7 million annually, said Alpine at CES. The number 1 and 2 best selling vehicles are the F150 and the Silverado.
Alpine found that the main buyer of its recent radios with 8-inch screens are truck and SUV buyers, and it has decided to “dive deeper” with research, marketing and product aimed at this audience.
To pursue the truck/SUV buyer, it will roll out a new car radio with the largest screen in the industry at 9-inches, as well as new 8 inch model, and it researching ways to market to this group, which it divides into 3 main categories.
1. The SUV family man who wants a large screen for navigation and a backup camera and music streaming.
2. The contractor who uses his truck as a mobile office and wants navigation, Bluetooth, a backup camera system for a trailer and music.
3. The younger audience that likes powersports and uses the truck on weekends to transport a dirt bike or quad. This type of buyer wants a cool entertainment system.
“They all spend money on their vehicles,” said Alpine’s Steve Brown.
Alpine is researching how to market to this group, possibly through Motorcross events and truck shows.
See Alpine new product info here.