You may be interested to know, since Pandora pulled off a sweep of the car audio aftermarket, which is expected to be followed by a sweep of the new car market, that Forbes thinks Pandora will be have a near $1 billion valuation as it goes public.
One reason Forbes gave it a $984 million valuation is that Pandora is successfully “strengthening its partnerships with consumer electronics manufacturers and looking to grow its presence in the automobile market for integration of Pandora’s music services in automobiles.”
The high valuation is just another sign that Pandora is likely to become a car audio staple.
Forbes also notes that Pandora is positioned to become a widely used advertising platform. It has over 80 million registered users, adding a new user almost every second. Its listener base is diverse and Pandora lets advertisers reach users based on their demographic and music tastes. So we’re guessing the Frank Sinatra listeners might appeal to one advertiser and the Lady Gaga listeners to another.
Pandora claims over 50 percent market share in Internet radio listening.
It filed for an initial public offering in February 11 and is now in a quiet period.